PhotoShelter Blog

Case Study: How I Love New York Inspires Travelers with Visual Media

Few travel brands are as recognizable as I Love New York. But this brand’s visual communications go well beyond the iconic heart mark, and we’ve got the inside scoop. We asked the team at Empire State Development’s Division of Tourism, I Love New York, to share how they draw visitors to New York: “In our […]

DAM 101

How to Use and Manage Rights Managed Images

This post is the third in a three-part series on rights managed photography by Allen Murabayashi, PhotoShelter co-founder and an avid photographer. Check out the first two posts, What is Rights Managed Photography? and Why Use Rights Managed Photography? Large organizations that license 3rd party content – whether photos, video or audio – run into […]

Why Use Rights Managed Photography?

This post is the second in a three-part series on rights managed photography by Allen Murabayashi, PhotoShelter co-founder and an avid photographer.  There is no doubt that rights managed (RM) imagery is more expensive, and can create administrative burdens (e.g. is the license still valid? Is the usage compliant with the license?). But rights managed […]

Waterfall Resort Controls its Brand by Sharing High Quality Images

Waterfall Resort in Alaska might not be quite what you’d imagine. First of all, even though it’s in Alaska, it doesn’t have snow covered peaks or sled dogs. And while it is a relaxing retreat, it’s a more adventurous destination than most resorts. “When a lot of people think about a resort, they think of […]

Brand Growth

6 Tourism Websites to Inspire Your Brand’s Visual Storytelling Strategy

Motivating Travelers with Imagery Sometime around the early 2000s, I saw a photo of Hallstatt, a village in the lake district outside of Salzburg in Austria, printed in a copy of National Geographic Traveler. I had a visceral reaction—I wanted to know what it felt like to stand on the streets of that little town […]

Visual Communication in Adventure Travel: New Webinar Series

Visual storytelling is crucial to the marketing strategies of adventure travel brands. Photos and videos have unmatched potential to inspire travelers to book an experience. But many adventure travel brands have tight budgets and limited resources, making the process of sourcing, managing and sharing visual content challenging. A new webinar series hosted by Libris and […]

PhotoShelter News

Behind the Scenes with Libris: The Mission and Culture Driving Our Team

In this video series, we’re taking you behind the scenes with Libris by PhotoShelter. Meet Senior Manager of Client Services Farah Visslailli, Libris Product Architect Peter Krogh, PhotoShelter co-founder and VP of Network Operations Jeffrey Arnold, and now, our CEO, Andrew Fingerman. We hope you enjoy getting to know our team! Here at Libris, we […]

Trendsetters

University Photographers Give Back to Military Families through Portraits

University photographers from across the country came together in Nashville, Tennessee for the the UPAA’s 2016 Symposium, and in the midst of listening to an impressive roster of speakers, shooting photos of Music City and swapping tips and stories, they took a moment to give back to the community through a special day of Help-Portraits […]

NYC Water Delivers Refreshing Message with Summer Water Stations

On a hot day in New York City, a water station with free cold water might look like a mirage. But, lucky for you, it’s real, thanks to an initiative by the New York City Department of Environmental Protection. NYC Water stations are popping up around all five boroughs this summer to show New Yorkers […]