PhotoShelter Blog

New Report: Athletic Directors Invest Heavily in Visual Assets, Struggle with Organization and Access

A new report from Libris and the National Association of Collegiate Directors of Athletics (NACDA) uncovers how university athletic departments source, manage and share photos and videos to engage fans. A survey of 711 athletic directors revealed that university athletic departments prioritize visual communication but struggle to organize visual assets and share them across teams. […]

W Hotels Supports Pride with New Snapchat Geofilter Fundraising Campaign

Happy Pride Month, everyone. To celebrate this month of love and equality, W Hotels is engaging fans and showing its support for Pride with a new Snapchat campaign. The hotel brand commissioned three paintings by artist Baron Von Fancy to be used as Snapchat geofilters. Any time you take a snap at or around any […]

DAM 101

People-Driven DAM: Best User Experience for Staff, Stakeholders and Contributors

Digital asset management (DAM) used to be limited to a small club of people. It was owned and understood only by IT. But the club is growing. Brands across industries, from higher education to travel to professional sports, have adopted cloud storage. And as photos and video have become essential to daily communication, employees across […]

Case Study: 5 Ways Pandora Benefits from a Cloud-Based Visual Media Library

Visual content – photos, videos, gifs, infographics – is a universal currency. Whether you work in marketing, human resources or sales, chances are you’re using visual media to communicate every day. As the photographer and digital asset manager for Pandora, Michael Baca is responsible for servicing every department with the photos they need. He shoots […]

New Report: The State of Digital Asset Management in University Athletic Departments

University athletic departments handle massive visual media collections. Throughout the school year, photographers capture the winning touchdown, the swish, the bases loaded in the bottom of the ninth. But what happens next? How are these moments in time stored, organized and shared? A new report on the state of digital asset management in university athletic […]

PhotoShelter News

11 Public Relations Tips for Travel & Tourism from PRSA Travel 2016

Public relations professionals in the travel industry flocked to Houston for the Public Relations Society of America’s 2016 Travel & Tourism Conference and left with a playbook of PR tips from reporters, editors, filmmakers and brand journalists. Whether you want to relive it or you missed it and wish you could have been a fly […]

Tell Your Story in Real Time: The Libris Uploader App

What’s the fastest way to get photos and videos from your mobile contributors to your brand’s publishing platforms? The Libris Uploader App for iPhone and Android! Your team is capturing images and videos, literally everywhere, all the time. Your brand relies on the ability to access those visual assets in a hurry so you can […]

Public Relations Tips from Travel Channel Host Brian Unger

Public relations can be a hard balance to maintain – especially in today’s digital world. This is why so many companies hire a Digital PR agency to help them grow their reputation online. It can be hard to keep up with the latest trends in the PR world so if you hire professionals then you’ve […]

How Travel Brands Power PR with Irresistible Visual Content

Visual storytelling is the secret ingredient to effective public relations for travel brands. Photos and videos of your destination, hotel or attraction help people envision themselves taking a break from their everyday lives and embarking on an adventure. Unlike any other medium, visual content has the power to spark a visceral reaction that makes potential […]